Per chi non riesce a capire perché gli editori, non solo quelli italiani, sono ancora restii a passare dallo sfogliatore .pdf a un’app vera e propria per far leggere i propri quotidiani su iPad, le righe conclusive di questo articolo dell’Economist sono illuminanti nella loro semplicità (i neretti sono è miei):
Yet obstacles lie in the path of media firms that want to move in this direction. The first is that many print publications do not have enough information about their customers to enable them to sell across platforms. Ken Doctor, a media analyst at Outsell, points out that American newspapers tend to sort their readers by address rather than by name. The second obstacle is Apple. The firm has made it difficult to sell subscriptions on the iPad, and is reluctant to disclose much data on buyers. This is a particular problem for magazine firms, which use customer data to push other products and to sell advertising.